AdInMo Bolsters its Board with Four Industry Veterans

AdInMo Bolsters its Board with Four Industry Veterans

Edinburgh-based in-game advertising company AdInMo has announced the appointment of four new members to its Board and Advisory Board.

These newcomers represent a cross-section of valuable industry talent, and have been brought in as part of the company’s ongoing scale-up plans.

The Four Horsemen of the AdInMo Boards

AdInMo’s four new Board and Advisory Board members are as follows:

New Board Members:

  • Nick Button-Brown, Chair of Outright Games and Founder of Games Angels. A UK-based games executive and industry veteran with a career spanning EA, Crytek, and Improbable.
  • Alex Carloss, media and tech advisor, who has previously held senior posts at EA, Paramount Pictures, and Google.

New Advisory Board Members:

  • Tiffany Keller, Product Director at Scopely, startup advisor and angel investor.
  • Rich Robinson, Advisor at Animoca Brands, seasoned industry entrepreneur.

These new AdInMo Board members will help advance the company’s vision for the future of advertising in mobile games. Kristan Rivers, AdInMo’s CEO, had this to say of the new appointments:

“2022 saw lots of milestones for in-game advertising, including the IAB and MRC adopting new measurement standards. As AdInMo gears for scale, we see the predicted pressures on ad spend in 2023 as an opportunity for emerging formats which help advertisers get maximum value from their budgets and achieve new KPIs such as attention metrics and privacy-first addressability. 

I’m delighted that AdInMo’s growth plans will be supported by such an amazing line-up of games and tech experts from across Europe, APAC and North America. Our mission is to create the best games monetization platform enabling personalized and immersive brand experiences at global scale, and Alex and Nick, along with the advisory board will be invaluable in that journey.”

You can learn more about AdInMo on its website here.

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