InGAME is hosting a free pitching and marketing for game developers masterclass created specifically for videogame studios, delivered by games industry veteran and marketing expert Stephen Hey.
The masterclass is open to all game developers based in Scotland. It will take place (live) at the Malmaison Hotel in Dundee on the 6th and 27th of July 2022. There are ten spaces available to developers, with one person per studio attending.
Pre-Development Marketing Session
Wednesday 6th July 2022, 10am – 3pm
Stephen will walk you through the market research that should be done before you start to develop a game. Topics include:
- Identifying your market
- Benchmarking the competition
- Who are the players?
- What do these players want in a game?
Pitching Session (Part One)
Deliver a pitch for your latest game and receive expert feedback on preparing and presenting powerful pitches to platform holders, publishers and other parties.
Masterclass 2, Wednesday 27th July 2022
Build your marketing plan
What should go into your marketing plan? Topics include:
- What will we need to plan for?
- At what stages does everything happen?
- How can we help ourselves and be campaign ready?
Pitching Workshop (Part Two)
In a group session, you will re-deliver your pitch by building on the best practice learning from part one. Expect open and honest feedback from your peers.
About Stephen Hey
Stephen Hey has 25 years of experience promoting and marketing video games and has run his consultancy HeyStephenHey since 2017. Marketing Strategy is his forte and there is nothing he likes more than to devise fresh marketing strategies that can make a real difference to products or other marketing issues. His knowledge of marketing channels, consumer insight and enSigngagement combined with nearly 30 years of seeing what works, and what doesn’t, gives him a unique perspective.
Sign Up Now
With limited spaces, booking now for pitching and marketing for game developers is recommended. You can sign up directly via EventBrite: