All Day Long, or ADL, is a new Scottish company which aims to create a world-leading platform for esports players, teams and content.
The company has secured a six figure investment from Sizzle Creative, which has established an international reputation for its work with brands in esports.
ADL has also announced the members of its first team, which is focused on Valorant, the free-to-play multiplayer tactical first-person shooter developed and published by Riot Games.
The company is now talking to content creators to build out its offering and build the esports scene in Scotland – and across the UK.
Adam Lamb, the founder of All Day Long told the SGN:
I’m extremely excited to see the launch of All Day Long. We have ambitious plans to put Scotland and All Day Long on the global stage for esports and content creation.
Scotland has long been home to amazing game development across Edinburgh, Glasgow and Dundee. We see All Day Long as the next step, working hand in hand with the growing game industry to shine a spotlight on professional gaming, but we want to be more than that, we want to bridge that gap between traditional and new entertainment, engaging with people everyday.
We’re looking forward to working closely with our key investors, some fantastic partners to demonstrate the amazing products that support our team and organisation, but also producing unique content for everyone to enjoy. We are always open to new conversations in any of the areas mentioned, and look forward to talking to people new to the space.
ADL’s Valorant team are:
- Brandon ‘Pardon’ Perez Testa
- Ivo ‘Ivo’ Renato da Silva Santos Albino
- Tomas ‘Destrian’ Linikas
- Dovydas ‘Cho’ Misevicius
- Marius ‘L0udly’ Žilinskas
The team coaches are:
The team is competing in the Valorant first-strike qualifiers, which are currently running.
ADL will be growing in the near future and will be looking for new team members including video editors, sales and partnership, and social media staff.
Sizzle Creative is a global full-service creative agency with headquarters in the UK. As avid gamers the company decided in 2014 to take its experience of marketing traditional sports brands into esports and have been working within the space ever since.
Over the last six years Sizzle has increased its work within the gaming sector, building a roster of esports clients, including the ‘Oscars’ of the esports world, the Esports Awards, leading global talent agency Character Select Agency and top pro Fortnite player Benjyfishy.
Upon being approached by Adam Lamb – Sizzle Creative owners Paul McMahon and Andrew Lennard, instantly bought into the vision and values of building a top level esports organization from the UK.
Paul MacMahon, the co-founder of Sizzle Creative, told us:
We’re delighted to be part of the ADL family, bringing our marketing expertise and esports insight to the org. Within 5 years we expect All Day Long to positioned as a leading European Esports and Lifestyle brand, competing and winning at the very highest levels and delivering fantastic quality content to a global fanbase.
You can find out more about ADL by signing up to their mailing list on the company’s website, join the Discord channel or keep an eye on their social media.