Elena Höge, a Design and Digital Media Masters graduate from the University of Edinburgh, and the founder of Yaldi, won the award for its first title, Wholesome, an original new game which focuses on foraging real-world natural ingredients from a procedurally-generated environment, and then crafting and creating food, drinks and crafts.
The Converge competition is Scotland’s leading company creation programme for staff, students & recent graduates from all Scottish universities & research institutes. The competition offers three distinct categories: the Converge, Impact & Creative challenges.
The Creative Challenge category is aimed at new or prospective businesses that rely on creative talent and/or design skills of the founding team to create an original product or service that can be turned into a sustainable business with growth potential.
Yaldi will receive £41,000 in prize money, along with in-kind business support to help the company grow.
Elena told the Scottish Games Network:
For the first time in its 10 year existence, all three of the main ‘Challenge’ categories were claimed by female entrepreneurs.
Claudia Cavalluzzo, Director of Converge, comments:
The standard of entries continues to reach new heights. Unquestionably, the growth of Converge is proof positive that the entrepreneurial mindset is alive and well across our university sector.
Of course, this year has unquestionably been a challenge for us all. Despite university campuses being in lockdown, the making of an entrepreneur lies in the unerring ability to overcome any obstacle and push on regardless.
At Converge, we’ve seen this time and time again.
Congratulations to Elena, we’re looking forward to seeing how the game, and the company, develop.