Help The UK Games Industry Fight Covid19

Some of the UK’s leading developers have joined forces with the Department of Culture Media and Sport to include essential health messages to players across the country.

Games created in the UK, including Candy Crush Saga, Sniper Elite 4, DiRT Rally 2.0 and Farm Heroes now carry the information: Stay at Home, Protect the NHS, Save Lives, to help stop the spread of Coronavirus.

The DCMS now wants to hear from other UK companies interested in helping spread the word and protecting players during the pandemic.

Any company wishing to support the fight against coronavirus through in-game messaging and other initiatives should contact DCMS directly: enquiries@culture.gov.uk.

Support from developers and publishers so far includes:

Activision Blizzard King are inserting ‘Stay At Home’ messaging in their network of mobile games, most notably Candy Crush Saga. The firm has also donated more than 230 ‘digital poster’ advertising spaces in London, where they would normally advertise their own products, to be used for public health messaging.

Stay At Home posters are already present in Codemasters’ DiRT Rally 2.0, and the company is now looking at ways to roll out more essential health messages in games across Europe and the U.S. in the coming weeks.

Rebellion will be including Stay At Home messaging on their games start/launch screens, with links to relevant gov.uk pages where appropriate. The company has also offered advertising space in its comic titles.

The email again for any company wishing to help is: enquiries@culture.gov.uk.

Leave a Reply

Powered by WordPress.com.

Up ↑

%d bloggers like this: