China is rapidly becoming the dominant force in a number of areas. From a recent Quartz article we learn that:
“After becoming the world’s leading manufacturer of goods and largest emitter of carbon dioxide, China can add world’s leading consumer of mobile devices (smartphones and tablets) to its trophy case. “By the end of February 2013, China will have 246 million devices compared to 230 million in the U.S.,” says mobile analytics company Flurry, which estimates that its survey covers more than 90% of the world’s “smart devices”.
The gaming market, specifically online gaming, is growing almost as quickly:
China’s games industry is growing exponentially and by 2012, it’s total estimated revenue was $9.7 billion, mainly from online gaming. It is predicted to grow significantly and by the end of 2017, the industry is expected to hit $21.7 billion in revenues due to an annual growth rate of 12.4 per cent. With over 140 million online game players, and 89 million mobile game players in the country it is obviously a huge market which all games companies should be considering engaging with.
To help address this explosive growth and what could well become the world’s largest overall games market, Scottish Development International has created an opportunity for Scottish games companies to attend the 2013 China Joy event, the country’s largest gaming expo, which takes place in July:
Join SDI and a number of Scottish companies this 25-27 July 2013 at the No.1 Asian Game Expo ‘ChinaJoy 2013’ to:
- take advantage of this dynamic and growing market opportunity
- win more business
- meet global and emerging games giants
- promote your products and services
- find new staff
- build relationships in the world’s fastest growing region
SDI tell us that companies which sign up for the 2013 event will be able to access the following package:
- Access to SDI’s exhibition booth (your logo and graphics will appear on the stand)
- Touch down area with internet access
- Support towards travel and accommodation of £850 for eligible companies
- Inclusion in networking receptions
- Inclusion in targeted company meetings
- Potential inclusion in SDI PR and ‘good news’ stories
If that’s not enough, SDI’s presence at China Joy 2012 has been endorsed by Reloaded Productions. According to European Managing Director, Michael Boniface:
“The assistance from SDI at China Joy 2012 allowed us to expand into markets that would have otherwise been unobtainable to us. Access to a vast number of potential clients, visibility and accessible meeting areas all added to a successful trip for Reloaded Productions. One which we hope to repeat at ChinaJoy 2013.”
To join the Scottish delegation at China Joy, contact Scottish Development International’s Mark Hannah: mark.hannah@scotent.co.uk to register your interest and receive an application form for completion.
Places are limited and are expected to go quickly!
The deadline for submission of applications is Wednesday 20th March 2013.
If you have any questions please contact Mandy Cooper: mandy.cooper@scotent.co.uk.
