FireStoke Appoints Marketing Director

Firestoke, the full-service PV and console publisher which is focused upon games that bring ‘joy’, has appointed Dan Gardener as its marketing director.

Dan joins the company from indie specialist Coatsink. With a wealth of experience gained at Ubisoft, Warner Bros, Outright Games, Dovetail Games and even in Formula E racing, Dan brings a deep understanding of game marketing from across the gaming landscape.

Dan will be responsibile for marketing strategy, leading the internal marketing team and the management of external partners. His goal will be to ensure each of the games Firestoke selects has the very best opportunity for success.

Launched in early 2022, Firestoke is a publisher with a difference. The company plans to focus upon games which have a positive impact on players and reimagine the relationship between developers and publishers.

Dan Gardener told the Scottish Games Network:

I was immediately impressed with the Firestoke vision, but also the strong values of the team and their desire to take a different approach to publishing. I’m excited by the opportunity to work with our development partners to help them identify and reach their audiences with amazing games.

Firestoke is now on the hunt for developers worldwide to partner with on its first wave of games.

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