Find Out What China Can Offer UK Games Studios

Find Out What China Can Offer UK Games Studios

The games market in China has exploded the the recent past. From the rapidly evolving audience for games, through to the growing dominance on Tencent in the Western games industry, through multiple investments and acquisitions, the country has embraced gaming, especially on mobile and online.

A new event from InGAME International will share findings from it’s ongoing research into the opportunities and challenges facing UK developers when considering collaboration, co-production, or market access in China.

Additionally, the organisation will provide information on the longer term vision of the project, including plans to develop guidance, support mechanisms, and funded exchanges to China for the UK games sector.

The event takes place online on Friday 17th September from 09:00 – 12:00.


Attendance is free and will be hosted on Zoom. Attendees will have the opportunity to listen to three live talks and to ask questions of the project team.

Attendees who wish to participate in a focussed discussion will have the option to join a 45-minute industry roundtable at the end of the event. This roundtable will be an opportunity to share your own experiences, interests, or concerns about accessing China from the point of view of a UK studio, which will be invaluable to the development of the project.

About the Arts and Humanities Research Council

The Arts and Humanities Research Council (AHRC) funds world-class, independent researchers in a wide range of subjects: history, archaeology, digital content, philosophy, languages, design, heritage, area studies, the creative and performing arts, and much more. The quality and range of research supported by this investment of public funds not only provides social and cultural benefits and contributes to the economic success of the UK but also to the culture and welfare of societies around the globe.

About InGAME

Led by Abertay University, in partnership with the University of Dundee and the University of St Andrews, InGAME delivers innovative research and R&D support to games companies in Dundee and beyond. InGAME is part of the Creative Industries Cluster Programme, funded by the Arts & Humanities Research Council and part of the Industrial Strategy. We also receive significant funding from the Scottish Funding Council.

InGAME International, is an Arts and Humanities Research Council (AHRC) funded project led by Abertay University in partnership with Shanghai Academy of Social Science, Shanghai Theatre Company, Communication University of Zhejiang, and InGAME.

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