AdInMo, the in-game advertising platform headquartered in Edinburgh has integrated it’s InGamePlay™ brand ads into Vulcron’s multiplayer first-person-shooter Pixel Strike 3D.
AdInMo’s native in-game ad units appear seamlessly within the game’s (Minecraft-esque) 3D game environment to programmatically serve click-free ads which – importantly – don’t interrupt gameplay and provide Vulcron incremental monetization for its free-to-play game.
Vulcron, which specializes in FPS games, has added AdInMo ads to both the Android and iOS to its blocky shooter. InGamePlay brand ads have been placed in key locations throughout Pixel Strike 3D using billboards and city-style sidewalk ads as well as in high-dwell time areas, such as the waiting room, and character customisation.
The whole point of AdInMo’s in-game approach is to stop adverts getting in the player’s way and integrate them into the game environment, which helps developers improve retention rates compared to other, more intrusive, in-game ad monetization channels.
90 Mins Per Player Per Day
With Pixel Strike 3D’s average player session lasting up to 45 minutes per day, multiple ad placements in-game means AdInMo serves up to 90 minutes of brand exposure minutes per player per day demonstrating the high viewability achieved with InGamePlay brand advertising.
Brandon Smith, Partner at Vulcron commented:
We’re excited to be working with the team at AdInMo to drive incremental revenue for Pixel Strike 3D without impacting our players’ experience. We’ve worked with AdInMo’s in-house design team to test the optimal ad viewability that works for the fast-paced nature of our game.
Kristan Rivers, CEO and Co-Founder of AdInMo added:
InGamePlay brand advertising helps developers of all genres earn incremental revenue and supports player retention because the ads don’t force players to leave the game,
Pixel Strike 3D is a great example of how rich 3D environments monetize well with native in-game ads. Players spend a lot of time exploring and customizing which maximizes eyeballs for brand advertisers and Average Revenue Per Daily Active User (ARPDAU) for developers.
