Scottish Development International is looking for games companies wishing to attend the 2014 China Joy games event, which takes place in Shanghai from July 31st-August 3rd.
SDI is in the process of completing their plans for the stand and presence at the show. The organisation has created an entirely new registration process for signing up to attend, which can be completed online.
There is to be an inward delegation from the China Game Publisher Association to Scotland at the start of July and this will be the ideal opportunity to start to build relationships with the represented companies.
If you’re not yet sure about doing business in China, SDI’s Beijing-based Lily Zhao, has pulled together a fact sheet to give you a flavour of the enormity and scale of the opportunities open to Scottish companies…
China’s booming gaming market generated more than $13 billion in 2013, according to the China Games Industry Annual Conference in January 2014. That’s up from $9.8 billion in 2012. It’s also quadruple from 2008 when the nation’s gaming industry produced more than $3 billion in revenue.
While mobile gaming is growing across all of Asia, client-based PC games are still the dominant money maker in China. Nearly 65 percent ($8.7 billion) of all Chinese gaming revenue came from titles like World of Warcraft, League of Legends, and NBA 2K Online. Browser games generated another $2 billion, and mobile titles produced around $1.8 billion. Social gaming was also low on the list with only $1 billion in revenue. Console gaming, which mostly does not have an official presence in China due to government sanctions, only made $15 million.
These numbers reveal that mobile gaming still has a long way to go to unseat more traditional platforms in China. PC games —
including client- and browser-based titles — accounted for 80 percent of total spending in 2013. While new developers might still look at mobile as the best way to break into the lucrative Chinese market, it’s clear that PC titles are still king.
While $1.8 billion for mobile games looks paltry compared to the PC spending, mobile is the fastest-growing part of the market.
Earlier in 2013, Chinese-focused intelligence firm Niko Partners predicted China’s mobile-gaming industry would grow to $1.2 billion in 2013. The reality bested those expectations by 50 percent, which could indicate much stronger adoption of smartphone and tablet spending in 2014. Android is the biggest potential market with 80% market share for the smartphone industry. For the mobile games platform in China, as Google Play is locked in China, a number of third party channels appear for Android market, which includes more than 200 channels. It’s the most complicated issue for overseas game developer to access the China market.