The team at Scottish Development International have passed on an opportunity to participate in a free online seminar (or webinar if you must) aimed at games companies interested in doing business in China.
Organised by the EU SME centre, the webinar is a free 45 minute minute presentation, followed by a 30 minute Q&A session. The details are as follows:
Date: Tuesday, December 17th, 2013
Time: 9:00 AM – 10:15 AM UK Time / 5:00 PM – 6:15 PM CST (China Standard Time)
Contacts: info@eusmecentre.org.cn
You can sign up HERE.
Here’s a full description of the event:
Very few economic sectors have revealed as much economic potential in China as the cultural and creative industries (CCIs). The growing gaming industry in China is currently worth 4.5 billion Euros and offers great business opportunities.
With the increasing ownership of smartphones and developing industry chain, mobile games have become the fastest growing and most competitive segment of the entire Chinese games market. Yet, the complicated landscape of app stores and persistent piracy culture exacerbates challenges for overseas developers. The EU SME Centre and the China IPR SME Helpdesk invite you to this joint webinar to discuss how EU SMEs can make the most of China’s huge mobile gaming market, and the steps you must take to protect your Intellectual Property.
This second webinar of a two-part series will focus on the computer gaming and software industries and offer practical advice on establishing and operating your business in China as well as protecting its ideas and innovations through intellectual property rights, including:
- China’s mobile gaming market – overview and latest development
- Market access for foreign providers
- Adjusting to the Chinese market: popular formats and localisation
- Monetisation and distribution platforms in China
- Copyright registration for software, games and using the unique Chinese software copyright registration regime
- Importance of registering trade marks
- Potential of registering the patent to protect software’s IP
- Pursuing IP infringement
You can find out more on the EU SME website.
