Of course, in the days before iOS, Android and the App Stores, this was a challenge. Many people thought mobile phones would never become a real device for games, music, video, gambling or twanging annoyed birds into structurally questionable buildings.
This fledgling organisation, the Mobile Entertainment Forum, persisted however and has over the last decade or so, become recognised internationally as the industry body for all things mobile and entertaining.
They do, of course, have awards. Your game could become the proud recipient of a Meffy.
Entries are now open for the 2013 Meffys and the Games category is crying out for some innovation, creative cool and indie inspiration. According to the website:
The global games market continues to grow year on year, within this, the fastest growing area is smartphones. Each year the design and development quality of gaming apps increases whether for java, iPhone, Android or windows. This award will showcase the very latest developments in mobile games. Judges will be looking for entries that demonstrate use of new and existing technologies and commercial approaches that help to drive the growth of the mobile games with particular focus upon:
- Innovation- technical, creative or commercial
- Great controls and gameplay
- Quality of experience
- Engagement and appeal
- Sustainable business model
- Proven success in the market
- Fun Factor
Entries are open until Monday September 23rd 2013. Entries must have been commercially released between June 1st 2012 and July 31st 2013. The winners will be announced at the Meffys awards gala dinner to be held at The InterContinental Hotel in San Francisco on November 14th 2013.
As befits a prestigious organisation, there is a cost involved in entering. Start-Ups will be charged $75 per entry, while non-MEF members who are not start-ups (<2 years old) have to pay $399 per entry.
You can find the whole list of rules, guidelines, categories, costs and previous winners on the official Meffy Awards website.