Games Analytics, the Edinburgh-based predictive data specialist has secured $1.3M of institutional investment from Par Equity and STV Group PLC.
Publishers and developers around the world deploy GamesAnalytics’ toolkit and technology to improve customer retention and monetization Games Analytics allows companies to increase player engagement by creating customised playing experiences which reflect individual playing styles and competency levels.
In other words they can help your game perform better, identify problems within your game design and ensure every type of player is catered for, ensuring every game is as engaging and achieves its full potential. The company already works with some of the biggest developers and publishers across the whole online, mobile, casual and social sectors, covering every platform and business model currently utilised in the wide world of gaming…
This funding is the first stage in a planned $3M investment in the company and follows an investment of £612,000 from Scottish Enterprise via the Scottish Investment Bank’s Co-Investment fund.
Game Analytics will use the investment to help accelerate the development of Predict™, its predictive modelling platform, as well as strengthening its sales and marketing activities across the company’s rapidly expanding global client base, particularly across Europe and the US.
The funding will also enable the company increase its reach across the entire spectrum of Free-2-Play gaming markets, including social casino, real money gambling, mobile, MMOs and cloud gaming.
Paul Atkinson, Partner at Par Equity, told us:
GamesAnalytics has clearly demonstrated a growing requirement for analytics within an industry reorienting itself to new business models and platforms. With a technology roadmap which is firmly focused on strengthening its European and US market position, we are anticipating a successful partnership with the team at GamesAnalytics.
Tim Christian, the Chairman of Games Analytics said:
The company has made significant progress over the last couple of years developing its technology and analytics services as well as establishing an impressive cross-platform client base, following its initial modest angel investment. This new investment will enable us to accelerate platform development and deployment across all gaming sectors and the company is committed to developing best-of-breed analytics tools which enable publishers and developers to deliver intelligent Player Relationship Management strategies.
We are delighted to have received this latest tranche of funding and to be working with Par Equity, STV Group and the SIB. It is testament to the growing importance of analytics in today’s games industry.
Michelle Kinnaird, Investment Director at the Scottish Investment Bank, added:
GamesAnalytics is innovative, forward-looking and hungry for growth. It is actively seeking new opportunities and new clients, and that is exactly the kind of company we are here to support.
In a world market where investment in game development is almost unheard of, it’s encouraging to see a Scottish company operating on a global level and attracting major investment from venture capital funds.
Congratulations to Chris and the whole Games Analytics team…
