Fun Is Not A Four-Letter Word: SGN Challenges Scotland’s Creative Sector to Embrace ‘Playful Thinking’

The Scottish Games Network (SGN) today announced the ‘More Than Games: Creative Industries Innovation Summit,’ an initiative set to bridge the country’s vibrant games ecosystem with its creative, cultural, and heritage sectors.

Scheduled for November 26th, 2025, at Barclays Eagle Lab in Glasgow, this invitation-only event is supported by The National Lottery through Creative Scotland. The 2025 edition builds upon the success of three previous events held between 2022 and 2024, which brought together the country’s games ecosystem, sectors including film, fintech, data, cyber, tech and more.

The half-day programme will bring together a curated group of leaders from games, film, TV, music, theatre, and museums. The goal is to move beyond traditional conversations and explore how the tools, technologies, and ‘playful thinking’ of the games world can offer innovative solutions to real-world challenges. Research from UKIE has shown that the application of games technology in other sectors adds £1.3 billion in Gross Value Added (GVA) to the UK economy, a powerful addition to the core consumer market’s estimated £7 billion value.

Brian Baglow, Founder of the Scottish Games Network, said:

For too long, the games industry has operated in its own silo, and other creative sectors have been missing out on its transformative potential. This event is designed to open up that conversation. We believe that by bringing these diverse communities together in a facilitated space, we can spark new ideas, unlock new collaboration opportunities, and build a more resilient and innovative creative economy for Scotland.

The event will feature a series of ‘provocations’ from sector leaders, followed by structured facilitated workshops, collaborative problem-solving sessions, and speed networking. The objective is to produce tangible outputs, including a detailed roadmap for future cross-sector projects and partnerships.

Ashley Smith-Hammond, Creative Industries Officer at Creative Scotland, said:

We are excited to support this event, which will help build collaborative networks and spark new ideas between creatives working across disciplines. Such support is part of our commitment to championing innovation in creative practices. The ‘More Than Games’ initiative has the potential to drive significant cultural, social and economic value by helping us to support the interdisciplinary connections for creatives working across arts, technology and creative industries.

The event is the first step in the broader More Than Games initiative by the Scottish Games Network to establish a platform for the wider application of games and playful thinking to solve problems in key sectors across Scotland, with more events to be announced in the future.

If you think your organisation should be invited to participate in this event, please contact Brian directly.

The MTG: Creative Industries Innovation Summit is supported by the National Lottery through Creative Scotland.

Leave a Reply

Discover more from The Scottish Games Network

Subscribe now to keep reading and get access to the full archive.

Continue reading