AdInMo, the Edinburgh-based in-game mobile advertising company has integrated its platform with global programmatic advertising provider, Mobfox. The deal extends AdInMo’s supply-side network and gives Mobfox’s global advertiser clients a brand new channel to target mobile games audiences.
Unlike the widely disliked interstitial ads commonly found in mobile games, AdInMo’s in-game ads blend seamlessly with the game experience, enabling brands to provide click-free ads, which interact with players in a far more authentic (and less annoying) manner. As a result, AdInMo ads typically achieve 4x higher brand recall rates and greater viewability times for advertisers.
Through AdInMo’s Interactive Advertising Bureau (IAB) approved formats, Mobfox clients can now target mobile gaming audiences across all game genres, both programmatically and through Private Marketplace (PMP) buying.
In particular, the integration will enable Mobfox’s clients to better engage hard-to-reach audiences including the cord-cutting generations. For example, Gen Z makes up a third of the world’s population and spends more time playing mobile games than any other generation.
Kristan Rivers, CEO and Founder of AdInMo, commented:
We’re excited to be able to add Mobfox to our growing network of digital ad exchange partners as demand continues to build for in-game mobile advertising inventory.
In-game ad formats from AdInMo drive huge brand recall and viewability without interrupting gameplay and so delivers wins for advertisers, developers and players.
Chaim Berko, Supply Partnerships Lead at Mobfox:
Partnering with AdInMo means we’re able to add an exciting new channel to our digital ad inventory, giving our clients access to the highly desirable audiences which are prevalent in mobile games.
I believe the future of the mobile advertising industry relies with this innovative ad serving, as AdInMo’s technology provides. It allows our demand partners to serve ads to the most appealing users in a more seamless and intuitive approach.