Rovio, the publisher of the world’s favourite bird-tossing, pig-killing, infrastructure destroying mobile game has announced that Stella, the latest part of the ongoing Angry Birds franchise has been downloaded over 30,000,000 times.
The latest title, Angry Birds Stella: Pop, which was created by Scotland’s Outplay has already reached more than 5,000,000 downloads – and is proving a hit with younger female players.
The first game, Angry Birds: Stella was released several months ago with the classic Angry Birds gameplay. The Stella cartoons, available on Toons.tv and YouTube have now been viewed over 160,000,000 times.
Like all Angry Birds games, Angry Birds: Stella Pop appeals to a wide demographic of gamers, but we are delighted to see it has a strong following of female millennials globally and is resonating especially in the U.S.
Gaming industry studies are revealing trends that defeat the long-held presumption that mobile games are primarily a male pastime. We’ve always known this is not quite true at Rovio, where we have a very inclusive culture and many female developers. We will continue to champion female characters in our games.
Congratulations to the Outplay team on another success. You can read the whole story over on VentureBeat.