Excellent new today from analytics and game personalisation platform deltaDNA. The company has secured an additional $3 million in Series A second round equity funding, taking the company’s total investment to date to $5 million.
The latest round of investment has been secured through deltaDNA’s existing investors Par Equity, STV Group plc and the Scottish Investment Bank (the investment arm of Scottish Enterprise), alongside new strategic investor Edge Performance VCT, a specialist investment fund for the creative industries, which has interests in sectors ranging from digital media technology to children’s and family entertainment.
Support from Edge Performance gives deltaDNA greater visibility to global media businesses, which are becoming increasingly active within the games industry.
deltaDNA will use the investment to increase its reach across North America and Europe, as well as driving adoption of its real-time personalisation and player insight platform across all Free-to-Play gaming sectors.
deltaDNA’S technology has already been integrated by some of the industry’s biggest game makers, Free-to-Play publishers and developers including Tactile Entertainment, 505 Games and Herotainment.
Paul Atkinson, Founder at Par Equity, said:
This investment by Edge alongside existing investors is further validation of deltaDNA’s market leading technology in gaming analytics. We are pleased to reinvest in the company on the back of significant commercial and technological advances over the last 12 months and look forward to continuing our role in helping deltaDNA achieve its full potential in this exciting growth industry.
Edge Performance VCT founder David Glick said:
Computer gaming is mainstream entertainment, with more than a billion gamers driving revenues of £43bn annually. deltaDNA’s technology provides excellent insights into the inexorable trend towards mobilization and personalization in gaming. We have been very impressed by deltaDNA’s team and we look forward to working with them to help develop the business further.
Mark Robinson, CEO, deltaDNA, added:
The Games Industry has come a long way in a short space of time using data to understand how games are performing. However, it’s real-time game personalization and big-data player insights that are critical to the long term success of games.
As the independently-recognized leading analytics platform, we allow our clients to improve engagement and player experiences by giving access to rich functionality combined with fast, accurate and flexible data. This investment enables us to strengthen our unique market position, and continue to deliver real ROI via the deltaDNA platform to publishers and developers globally.