Like the cat flap, onions and gravity, the greatest inventions are simple and obvious once you see them. ‘Why?’ you wonder, ‘didn’t I think of that first?’ Chances are you were tagging chums on Facebook, or queuing for chips.
Thankfully however, there are clever, creative people out there who are making these obvious things real and making the world measurably better by doing so.
Which brings us to Euphonious, the Dundee-based audio experts, who have come up with an idea which is so simple, so obvious and yet so clever, that it may lead to structural damage thanks to the seismic shock of the world collectively smacking foreheads and making the ‘Duh’ noise.
Audio, ladies and gentlemen, LOGOS. Think about it… All the best (or most expensive) logos sound good! The intro noise when you switch on your Xbox/PlayStation/Wii/PSP, the Intel Inside noise, the Brian Eno composed Windows ‘bing‘ (yes, suddenly it does make sense) – they’re lodged inside your head like Ceiling Cat or santa.
Now YOUR LOGO can sound good too. Uniquely good. Forever. And it can be your company logo, your game logo, or the logo for your massive public service organisation which, frankly, could do with a little more ‘zing‘. Actually a lot more. Sorry.
It’s an extension of the company’s AudioSkins service, which offers fixed price off-the-shelf audio packs for indie game developers, animators and film makers.
£30, readers. Thirty pounds. That’s less than you’d spend on sandwiches in a month – and it’s forever. Once you buy a sonic logo, it’s yours and your alone. No one else gets it. You’d sound special. You’d be special.
Euphonious can even work with you to create a custom sonic logo, should you need something more tailored or specific.
It’s a stunningly obvious idea and it’s something which we think every company – not just games companies, not just game developers, would benefit from. How should your company sound? How about your Dare entry, indie game, blog, animation company, web design agency, university, consultancy or educational theatre company?
We’ll answer that. It should sound awesome. Now it can. Go spend the best £30 you’ll pay today and make your business better. Good heavens, you can keep it for your website update, stick it in the front of your game, make it the message alert on your phone or hold onto it for something clever you haven’t thought of yet.
There are over 70 sonic logos already live and unleashed on the Euphonious site, with more promised. You can preview them online (they’re watermarked to cheapskates and bastards just swiping them) and buy them direct.
Here’s a challenge for readers – which sonic logo do you think best represents your courageous, crime-fighting Scottishgames.net? Let us know and we’ll buy them one YOU vote for. Leave a comment, or stick your choice up on Facebook, Twitter or LinkedIn.
Huge respect to Euphonious for coming up with something so clever.