Following, its recent investment led by Techstart Ventures, AdInMo, the in-game advertising platform, today appointed two further investors, Preston Rabl and Ana Stewart, to its board of directors.
Rabl co-founded WPP, the world’s largest advertising company, with Martin Sorrell. He has since invested in a broad range of businesses across advertising, technology and investment management industries.
Ana Stewart, is the co-founder of adtech pioneer i-design. The digital UX design consultancy helped establish ATMs as a new marketing channel and was acquired in 2013 by the world’s largest non-bank ATM provider, NASDAQ listed Cardtronics.
Stewart is now a technology advisor to a range of businesses including the Scottish Football Association (SFA), where she was the first female board member in its 144-year history.
Commenting on the new investors and directors, Kristan Rivers, AdInMo’s CEO said:
We’re extremely pleased to welcome both Ana and Preston to the board. They each bring a wealth of advertising and technology expertise to help scale AdInMo’s game monetisation platform as a mainstream digital channel for brands and advertisers.
Preston Rabl commented:
In-game advertising, especially in mobile, is a very interesting platform for brands and agencies, from both a creative and media perspective. It enables advertisers to reach audiences with targeted ads at scale whilst not disrupting user experience. It’s an adtech trend that will undoubtedly evolve rapidly as advertisers continue to look for increasingly impactful and cost-effective campaigns, especially post the Coronavirus crisis.
Ana Stewart, added:
Despite generating revenues of £159.3 bn and attracting a global audience of 2.6 billion consumers, games is still a largely untapped advertising channel for brands. But that is changing with rapid digital disruption. The programmatic advertising sector continues to evolve as brands seek authentic experiences to engage hard-to-reach audiences. I am excited to be able to support AdInMo to help deliver immersive in-game advertising at scale.
The addition of Rabl and Stewart to the AdInMo board, follows the recent appointment of Chris Wright, the co-founder of Delta DNA, who joined AdInMo as CTO and Board Director.
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