Reloaded Productions Appoints New European Managing Director

Reloaded Productions is the team behind the resurrected and re-imagined APB: Reloaded title, which hit the market last December.

The game took the core of the late, not incredibly lamented APB and redeveloped it as a digital only free-to-play title.  In the first few weeks, the game attracted over 3,000,000 players and has been generating revenue from in-games sales of virtual goods, since its re-release.

Now the company behind the game has appointed Michael Boniface as its new European Managing Director.  Michael will be responsible for all business operations in Europe, as well as increasing the company’s presence in markets such as Asia and Latin America.

Reloaded has been overlooked to a degree over the last 12 months or so.  Many people still write off APB as a historic relic.  Yet a growing number of developers – and titles – are recognising that the free-to-play business model may form a significant part of their business in the future.  APB: Reloaded is finding new players and fans all around the world, as more and more people find their PC has the specification to cope with the game’s demands and the team has clearly found a business model that encourages players to part with cash for virtual goods.

Congratulations to Michael.  Congratulations to the rest of the team at Reloaded.  We’re looking forward to seeing what you come up with next.

Reloaded is recruiting.  You can find the latest positions on our JOBS page.