Inquizitor uses games technology and game-like experience to help teach students – or players. The apps launched towards the end of 2010 but it was only in early February that the games reached the front page of the iTunes App Store.
If anyone was in doubt about the impact this type of placement can have, Inquizitor removes it. The company has seen sales grow from ‘hundreds per week’ to ‘several thousand per day’.
Euan Mackenzie, the managing director of 3MRT told Scottishgames, “In the first 24 hours we’ve seen our linear growth in downloads and sales go exponential. What delights us the most, and what is fantastic for the InQuizitor design team is that with 400,000+ apps, the Apple team liked InQuizitor enough to make it one of their 9 featured downloads for the week.”