Pay, Horsepower and Reward – Edinburgh Interactive (Session 2)

Getting Brands to Pay for in Game Purchases With spiralling development costs, piracy concerns, and a competitive market meaning less return on each project; game developers are increasingly looking at new business models. At the forefront of this is Free2Play or freemium games such as EA’s Battlefield Play4Free series on PC and Rovio’s Angry Birds... Continue Reading →

Fun, Consequence and Emotion – Edinburgh Interactive (Session 1)

David Yarnton, Chairman of Edinburgh Interactive, opened the 10th anniversary festival. Selling the festival on the aspect of change, the speed of change and the impact on everyday lives as an introduction to the festival at large. With advances in the industry David noted how inundated we are with options for entertainment, including social media.... Continue Reading →

In the Heart of the Sticky Stuff

In the heart of Glasgow a game jam is occurring. We're here at Glasgow Calley Jamming 4 Small Change - developing games for young carers - and, as always, we're already deep in ideas, concepts and the building of games. For a few years now I’ve been reporting on the Gamer Jam’s at Glasgow Calley;... Continue Reading →

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