Edinburgh’s Games Analytics have signed a deal with Bigpoint, the German-based online games publisher. The deal will integrate Games Analytic’s Predict platform into Bigpoint’s games.
This will allow Bigpoint to analyse and predict user behaviour. They can use this information to enhance the user experience, personalise games and increase retention rates and revenues.
Games Analytics worked with Bigpoint on one game back in 2011 and obviously impressed them with their technology and approach, since this new deal means platforms will be integrated and tight connections formed.
Bigpoint is the company behind games such as Battlestar Galactica, Skyrama, The Mummy Online and many others. They get millions of players on a monthly basis. Most of their titles use the freemium model, so clearly customer satisfaction and retention is a key priority.
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Philip Reisberger, Chief Revenue Officer, Bigpoint said: “We are pleased to continue the collaboration with GamesAnalytics having enjoyed very positive results from our first project. Their predictive modeling and in-game messaging technology is an excellent extension our existing market-leading analytics toolkit and we look forward to seeing increased player value and player satisfaction.”
GamesAnalytics’ COO and Co-Founder Mark Robinson added; “it’s a great opportunity for GamesAnalytics to be working with Bigpoint. Their games are played by millions of users which the Predict platform can segment into actionable behaviors to develop sophisticated in-game messaging strategies.”
Games Analytics are out at GDC should you fancy a quick chat with them. Stand #833 to be precise.
While some people may scoff, or indeed sneer at the use of data analysis and modelling, this is a great achievement for Games Analytics. Online gaming is only going to get larger and to move beyond the standard cash up front business model (which doesn’t work out so well for anyone bar the publisher) data analysis is a key tool. Congratulations to the Games Analytics team.