What happens when some creative developers want to book tickets for the new Batman film? Do they pick up the phone? Of course not. Do they perhaps go online? Don’t be silly.
What clever and creative developers do is whip up an augmented reality app for their mobiles, which superimposes the classic Bat Signal over the skyline of Dundee, which will direct them straight to the cinema’s booking page. Anything else would be lame, lazy and nowhere nearly geeky enough.